This essay is a follow-up to Obsolete Men and the Gendered Violence Epidemic and Obsolete Men vs. Shrinking Women
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| Braden “Clavicular” Peters |
I don’t like giving Braden “Clavicular” Peters free oxygen, largely because his philosophy is so dangerous that I fear it becoming airborne. His belief that life belongs to those who are good-looking enough is maybe not controversial, as we merely average-looking men can attest. But his desire to manipulate his physiognomy to become as absurdly handsome as possible, involves a regimen of intensive self-harm.
It was bad enough with men like Andrew Tate, whose abusive workout regimen has distorted his body as badly as his soul. Any psychologist can tell you that obsessive bodybuilding, to the point where your body becomes cartoonish, emerges from the same well of self-hatred that manifests in women as anorexia nervosa. Tate is loud and charismatic enough to make his insecurities everyone else’s problem, at great mutual cost.
Peters, though, doesn’t just distort himself. Bodybuilding is only part of a larger regimen, which includes injecting dangerous drugs, wolfing down questionable supplements, and self-flagellation. He became the public face of “looksmaxxing” in recent months as the most grotesque part of his regimen—self-administered facial beatings with a hammer—went viral. He believes that treating himself with violence will make him more conventionally handsome.
And he isn’t entirely wrong. Recent photos show Peters looking like an exaggerated form of a mid-20th Century matinee idol, with big shoulders, great hair, and a well-defined chin. Of course, as I write, Peters has recently turned twenty, so whether his good looks represent his abusive regimen, or simply graduating from awkward adolescence, is subject to debate. What we can’t debate, though, is: this man looks thirty.
Telling a twenty-year-old woman that she looks thirty would probably get you smacked. In American culture, female physical beauty correlates with outward markers of fertility, which means youth. Women use ointments, tinctures, injections, and surgery to stave off the appearance of age, though the results are questionable. Lauren Sanchéz Bezos’ recent appearance at the Met Gala resulted in laughter at her augmented appearance and questionable wardrobe.
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| Lauren Sanchéz Bezos |
But for men, looking older is desirable. In interviews, Peters describes injecting himself with steroids at age fourteen to achieve the shredded look that normally requires years of dedication and effort. His famous, highly defined jaw, does indeed come to most men through years of small-scale trauma, sports injuries, and dangerous work. Like millions of adolescents, Peters wants to skip the dues-paying stage and be recognized as an adult.
Who can blame him? As entry-level professional jobs dwindle, men keep jobs into their twenties and thirties that formerly belonged to teenagers. Countless adults, of both biological sexes, cannot afford to move out of their parents’ houses. Student debt, once a ten-year commitment, has become a lifelong burden. The average age of first-home purchase is now forty. In such an environment, paying one’s dues in linear time is downright foolish.
In such an environment, Peters doesn’t want to merely look good. Placed in his social context, Peters wants to speed-run adulthood, or anyway the one aspect of adulthood which he can control. Savvy media manipulators can fake the personal characteristics that make older men attractive to women, including emotional regulation and economic stability. But only those willing to treat themselves violently can look old enough to enter the market.
However, let’s continue looking at that same broader context. The ways that men used to hasten rugged good looks, like playing sports or doing difficult physical labor, are all communitarian. There’s no such thing as solitaire football, and building a house requires a team. The ways men formerly organized themselves into communities, including labor unions, religious congregations, and even bowling leagues, look increasingly quaint, if they even still exist.
Peters has to speed-run adulthood alone because, otherwise, he has nowhere to go. Modern life has become mostly solitary and, unless you’re born to money, the chance of getting ahead through hard work and ingenuity alone is virtually nil. Peters has made himself a mass-media grotesque, but in doing so, he’s captured our attention, the one meaningful resource for cash-poor boys hoping to make themselves a life in American modernity.
Our solution must involve getting outside our own homes, and outside our own heads. Easier said than done. But even as churches and unions seem irrelevant, many communities still have adult sports leagues, maker spaces, and public libraries. Individuals and small groups can organize new networks, like community choirs, improv companies, and charitable volunteer organizations.
We must seek the trappings of adulthood, once hoarded in the workplace, out in the large rcommunity.


























