![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Na6Dw4Wdra7Ki82KbfE72O__O-X7p2YPQ2Bl6ZFD7K8XWa5jkqcYXsB-YgCUya67ZzUcJgrh0p-pXQOT9e6LxdGs5YiEIj-_TjrQJ3Ygg2w6DfEWCpZksgAxigVNRGTon0-VVocbnzzDYNcvolJfgHvPDOuu9KmJB__KS_COu0UAo0i1KZ7UGH6E/s16000/aluminum_recycling.jpg)
Back in the 1980s, my father used to collect aluminum cans as a form of exercise. In those days, people regularly just chucked cans, food wrappers, and other litter out of moving car windows. Anyone old enough to personally remember the Reagan era will recall that American roadsides, especially urban roadsides, were consistently choked with post-consumer waste.
So my father would take a lawn-and-leaf bag and go walking aimlessly. The walk gave him necessary low-impact exercise and time to clear his head. And he knew it was time to start home when the bag approached full of the aluminum cans he collected. He would take the full bags to the local recyclery for cash, and use the proceeds to take us kids out for burgers.
After eating, he insisted we dispose of our wrappers correctly.
Once upon a time, American attitudes toward waste were, by today's standards, appalling. A New York PR professional coined the term “litterbug” in the 1940s, but the notion that post-consumer waste was “disposable” created the persistent idea that we could just pitch waste anywhere and trust the Lord to handle it. And way too many of us just did. Part of America's anti-urban sentiment in the 1970s and 1980s referred to the trash on every street and sidewalk.
I was too young to understand when things changed, but they did. In the early 1990s, my dad's walks took much longer, and our burger runs became less frequent. At some point, he started coming home with his bag only half-full. Around the time I finished high school, these walks stopped being worth the effort for him. He stopped carrying the bag with him, and he walked much more predictable, programmatic routes.
That was a loss for Dad, of course. His litter-collecting ambles had been an important part of his exercise regime since before I was born. But even he acknowledged that it was a net good. He couldn't find recyclable litter because fewer people were creating litter; more people accepted that they had individual responsibility for the common good. And streets were far cleaner.
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Such changes in public morality don't happen in a vacuum. A combination of public education, media campaigns, and changing local laws overpowered the notion that litter was a “victimless” offense. The more people who accepted their responsibility for clean streets, the more pressure on those who dragged their heels. Eventually the momentum became irresistible.
Not that nobody tried to resist. Some people absolutely insisted on their right to litter; some still do. When I was in college, the campus conservative student group sold t-shirts with a disfigured recycling symbol and the logo “Environmentally Unsafe And Proud Of It!” They turned their sloppiness into a political status and a social identity.
Yet the very fact that they did so proved that they were just fighting the tide, and they knew it. Even while wearing that t-shirt, I watched several of them throw their food wrappers in the trash, and their soda-pop bottles in the recycling. The shirts had a brief, voguish popularity, then vanished as the wearers realized they didn't look brave, they looked like dickheads.
We saw similar fates for other once-popular actions: smoking, for instance, or driving with ethylated gasoline. Or racism, or hating on LGBTQ+ populations. These were once commonplace to the point of being bland, then they became agitated political positions, then finally identities. Because the more obvious it became that these were unsustainable behaviors, the more momentum built against them.
As I write, we're witnessing rapid reversal on some of these positions. The incoming administration has passed sweeping revisions that empower racists, homophobes, and irresponsible environmental attitudes. It's easy to think that, because these actions have government approval, it's impossible to stop them.
But I take comfort in their militant aggression. The administration has to fight so viciously because they know they don't have the momentum on their side. I will admit that losing government support for a more just, more responsible society is a massive setback. But they're fighting so hard because, fundamentally, they know they're losing.
Please don't get me wrong. Victory is far from a forgone conclusion. If we get discouraged and squander the energy, we will lose momentum. To win, we need to keep standing up for a just society and a broad, inclusive definition of citizenship. But I still believe the weight of history is on our side. Victory is ours for the demanding, as long as we remain mindful of the moment.