Breaking Rust: the Final Boss of Country Music

In my father’s household, the only music was country music. And the only country music was honky-tonk. Lefty Frizell, Patsy Cline, and especially Old Hank remained the only benchmark of artistic accomplishment. Dad would permit newer, slightly innovative artists like Alabama or the Oak Ridge Boys into the house, but for all practical purposes, Dad believed good music ended when the Statler Brothers stopped having chart hits.

I remembered Dad’s rock-ribbed loyalty to old-school authenticity this week, when a generative AI song hit number one on Billboard’s Country Digital Song Sales chart. Breaking Rust appears to be an art project combining nostalgic country sounds with still images; music journalist Billy Dukes tried, without success, to track the originating artist. Critics, journalist, and armchair philosophers are debating what Breaking Rust means for future commercial music.

“Walk My Walk” is a pleasant, but undistinguished, Nashville hat-act song. Rhythmically, it’s a prison work song, and the lyrics tap into a White working-class motif of “hard livin’ won’t break me.” The digitally generated voice has a deep bass rumble with a nonspecific Southern accent, a sort of dollar-store Johnny Cash. Its message of facing poverty and setbacks with dignity and grace goes back decades in country music.

We shouldn’t over-interpret the track’s success. It topped a relatively obscure chart, not Country Airplay or Hot Country Songs. Because it exists wholly digitally, and the artist is apparently unsigned to a Big Three label, Breaking Rust’s success probably reflects the Spotify algorithm. It bears repeating, as Giblin and Doctorow write, that half of all music in America gets heard through Spotify, giving one algorithm extreme control of American taste.

That’s saying nothing about whether number one means anything anymore. I’ve written previously that, far from reflecting public taste or artistic merit, as it supposedly did during the heyday of Elvis or the Beatles, Billboard now often reserves the top slot for the blandest, most committedly inoffensive tracks. Far from the best song out there, today’s number one is the song most conducive to playing as background music while studying or commuting.

Breaking Rust is the smoothest puree of recent country music, with its sound, its lyrical themes, and even mid-tempo walking rhythm. I fear I’m repeating myself, as I’ve recently written something similar about AI-generated television. But I’ll repeat myself: AI “art” inevitably results in what mathematicians call “regression toward the mean.” That is, the larger your core sample, the closer your product falls toward dead center.

The AI-generated portrait of Breaking Rust: the ultimate banal Marlboro Man

Yet for algorithm-driven entertainment businesses, regression isn’t a flaw. Country music itself proves this. The genre was founded by hardscrabble people from poor backgrounds, artists who lived the life they described. Hank and Lefty, Jimmie Rodgers and the original Carter Family, were working people who recorded the songs of their friends and communities. Rodgers recorded his final songs literally on his deathbed, because his railroad work had destroyed his lungs.

But around 1963, when the British Invasion caused a sea change in rock music, several former rockers reinvented themselves as country singers. Johnny Cash, Conway Twitty, Jerry Lee Lewis, and even Elvis tapped into the twangy side of their Deep South artistic influences and became country musicians. But in changing their style, they also changed their market: their songs became much more past-oriented and nostalgic.

Growing up, I listened to songs like Cash’s “Tennessee Flat Top Box,” the Statlers’ “Do You Remember These,” and Johnny Lee’s “Cherokee Fiddle,” all of which yearned for a past uncluttered by responsibility, noise, and haste. Country music’s founders sang about working-class rural living—and, in the alt-country enclaves, many still do. But after 1963, naïve yearning for bygone simplicity dominated the radio mainstream.

Even before generative AI, the system reinforced itself. Longing for a simplified past became the soil where new artists grew. Neotraditionalists like Dwight Yoakam, Mary Chapin Carpenter, and Toby Keith built careers around pretending to be older than they were, and wishing they lived in a countrified candyland that only existed in songwriters’ imaginations. Much as I love Johnny and Dwight, their nostalgia became a trap I needed to escape.

In that regard, Breaking Rust is the inevitable outcome. Country music, which began life as White soul music, has been a nostalgia factory since before I was born. Moving out of my father’s house, I had to unlearn the genre’s myths of honest work, stoicism, and White hardship. Other fans chose not to unlearn it, and Breaking Rust has doubled down, becoming the perfect recursive loop of self-inflicted White persecution.