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The Dollar General I've grown reliant on, in a Nebraska town of only 1000 people |
We’ve all heard the ubiquitous complaints about Dollar General and similar “dollar stores,” though that name is increasingly anachronistic. They keep prices low by paying workers poorly, running perpetually short-staffed, and excluding local artisans. Their modular architecture is deaf to local culture and design. They distort our ideas of what commercial goods actually cost. Even John Oliver dedicated a block of valuable HBO time to disparaging how Dollar General hurts workers and the local community.
Like a good economic progressive, I internalized these arguments for years. I prided myself on avoiding dollar stores like plague pits. I aggressively disparaged when a treasured local business got flattened to build a Family Dollar store. Even on an extended Missouri holiday, fifteen minutes from the nearest grocery store, I finally gave in and entered the Dollar General, only two minutes away, I still rationalized myself by saying I remained dedicated to local businesses.
Through the last year, though, I’ve found my perspective shifting. I find dollar stores, and Dollar General specifically, more necessary than I previously realized. Dollar General is like audiobooks, or a Slanket. These products, invented to streamline disabled people’s lives, have gotten derided by able-bodied elites, who don’t realize how privileged their taunts really are. Likewise, Manhattan-based John Oliver, and writers in coastal California, might not realize how dollar stores improve life in rural America.
In the year I’ve spent caring for an aged relative in rural Nebraska, I’ve become deeply reliant on Dollar General. It keeps longer hours than the local grocery store, auto parts retailer, or pharmacy. This has made it absolutely essential for buying convenience foods, over-the-counter meds, and motor oil. That’s saying nothing of other products that nobody else sells locally, like home décor, kitchen supplies, and paperback books. Without Dollar General, these commodities would disappear.
Not that semi-luxury commodities don’t exist in rural areas. But without Dollar General, the nearest big-box retailer selling these products would be over an hour’s drive away, or else Amazon, which delivers to rural areas only sluggishly. The stereotyped image of rural America, with its drab houses, faded curtains, and faded clothes bespeaks the ways retailers don’t bother investing outside already-lucrative markets. Dollar General, by contrast, arguably creates lucrative markets in marginal or abandoned areas.
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The small but diverse produce section in my local Dollar General |
City slickers might not realize how inaccessible food is in rural areas. The term “food deserts” often describes urban cores, especially non-White neighborhoods, where Dr. King realized that fruits and vegetables were unaffordable, if available. But rural America is also heavily food desertified. Because economic forces, especially banks, force farmers to abandon diverse agriculture for industrial monocropping, farmers seldom eat their produce. In the northern Great Plains, farms mostly grow livestock feed, not human food.
These conditions didn’t just happen. Macroeconomics isn’t inevitable, like rain. Top-level American economic policy flooded America’s central corridor with population after the Civil War, via the Homestead Act. But into the Twentieth Century, that same economic policy largely abandoned the homesteader population in favor of urban industrialization. America still needs its rural agricultural population; it just doesn’t provide that population with meaningful support anymore, since they aren’t lucrative donors. Nobody ever got rich hoeing corn.
Dollar stores are the logical market-driven response to this abandonment. Rural communities have some money, and they want—and deserve—nice things, like attractive curtains, affordable art supplies, and small electronics. Dollar General recognized an unmet market, and met it. Sure, they manipulate wholesalers and use just-in-time restocking to keep prices artificially cheap, in ways unsupported local businesses just can’t. But they aren’t culpable for economic policies that made Pop’s old-timey general store fiscally unviable.
Even their notoriously impersonal architecture reflects America’s top-level economic policy. Sure, I’d love if dollar stores hired local architects to conform their buildings to regional aesthetics. But Walmart and Target already priced architects out of small markets, and America’s rural economic abandonment means the dominant design style is often “decay.” Dollar General’s warehouse-like design and modular construction let them move into marginal markets quickly without incurring high amortized overhead, which just makes good business sense.
Don’t misunderstand me: dollar chains’ low pay, homogenous product, and deafness to local industry aren’t sustainable. I’ve grown fond of Dollar General, but at best, they’re a transitional response to larger forces. But John Oliver’s implicit expectation of shoving a Whole Foods into every small market is equally unrealistic. If we use the market access which dollar stores provide to build toward something better, then these chains have helped America through its current economic malaise.